Every company that sets out to scale dreams of cruising from $1M to $100M to $1B like it’s just a matter of putting the foot on the gas. In reality, most hit the wall — hard. Growth stalls. Leaders panic. A few silver-bullet ideas are fired off (“hire more salespeople!” “ship a new feature!” “bigger trade show booth!”). And yet, the needle barely moves. Why? Because plateaus are never one-dimensional. They’re systemic, messy, and interconnected. Product, Pricing, Onboarding, Marketing, Delivery, Support, Customer Success, HR, Finance, IT — every function leans on every other, and when one is out of tune, the whole engine sputters.