Incentive compensation plans have evolved into one of the most powerful levers for driving sales performance and aligning behavior with company strategy. A world class plan makes strategic goals unmistakably clear, motivating the right actions across every stage of the customer lifecycle. The most effective programs are simple—built on three or fewer measurable metrics—yet refined enough to support acquisition, retention, and expansion. Leading organizations also reward how results are achieved, tying portions of compensation to teamwork, mentorship, and knowledge sharing. This dual emphasis on performance and culture strengthens trust, collaboration, and long-term engagement throughout the sales organization.