The Loyal Customer Trap

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Landing major clients is a milestone moment for any growing company. A few marquee accounts can validate your product, generate predictable revenue, and fuel rapid growth. Those logos on your website and pitch decks become badges of credibility that open doors to new business and investor confidence alike. These partnerships often bring operational stability, allow for deeper collaboration, and can shape your roadmap in valuable ways. It’s natural to treat these loyal customers as proof of success — and in many ways, they are.