The “My Sellers Aren’t Good Enough” Trap 

When mid-market B2B companies hit a growth plateau, the first reaction is often to blame the sales team. But this “my sellers aren’t good enough” narrative is usually a misdiagnosis. In complex B2B ecosystems, many other forces—product-market fit, evolving customer needs, faltering marketing pipelines, pricing pressure, or misaligned incentives—can play an equal or greater role, and defaulting to blame risks damaging morale while silencing valuable feedback from the field.