The Success Trap

 Success in business often plants the seeds of struggle. The “Success Trap” occurs when companies assume the products, services, and strategies that once drove growth will keep working indefinitely. Leaders grow attached to past wins, convinced their offerings are immune to disruption. This paper reframes the concept for mid-market firms, where resources are tighter and risk tolerance lower. Growth depends not just on sales execution but on whether the value proposition is strong enough to compound. Even top sales teams cannot overcome stale or incomplete offerings. Recognizing this distinction is the first step to breaking free from complacency.